LEVL is on a mission to give the power back to the people by simplifying and improving their lives. It all began with our founder, Brad Root, and his vision to build a technology company that provides the insight the world needs about their bodies to truly achieve their wellness goals. For seven years, the LEVL team has been doing just that; developing a groundbreaking device that arms every person with a reliable method to predict the body’s individual fat burn and state of ketosis based on half of a century of proven breath science research.


The LEVL team is truly a reflection of the product we’ve built: innovative, driven, and unafraid of disrupting the status quo. As strategic entrepreneurs, scientists, engineers, fitness experts, dreamers, and doers, we bring our individual expertise together to empower people with a roadmap to a healthier lifestyle. Our company, Medamonitor, a division of GM Nameplate is excited to bring you LEVL. Our idea for LEVL took root as an incubation of Seattle-based GM Nameplate a decades-old international company that is revered for consistent, quality manufacturing in highly-regulated markets. From ideation to development to manufacturing, LEVL is the product of creative minds united by our mission to unlock the mystery behind achieving health and wellness goals.


Brad Root
Brad has been a part of GM Nameplate, parent company of Medamonitor/LEVL device, since 1994 and currently serves as President of the Corporate Division. In 2009, Brad created Medamonitor, LLC, where he currently serves as Founder and Advisor, to leverage the company’s biosensor expertise and to address an unmet need within the diet and exercise industry. This move would go on to mark the beginning of LEVL device. Born and raised in Seattle, he is an avid fan of all things Pacific Northwest and truly believes in giving back to the community that has brought him so much. Brad has served on a number of non-profit boards such as PanCan Northwest and the Swedish Medical Foundation Board. He is also a member of WINGs, an angel investment group focused specifically on early stage medical device companies in the state of Washington. Building LEVL has allowed Brad to merge his entrepreneurial dreams with his passion for health, wellness, and giving people the tools they need to thrive. Brad is proud to lead the LEVL team in helping the world achieve a healthier lifestyle.
Brent Hixson
Brent joined LEVL in 2013 to lead the company from the initial research and development efforts through product development while building an exceptional cross-disciplined team and preparing for market launch. Prior to joining LEVL, Brent was a business leader in the highly regulated markets of aerospace and medical devices which includes cross functional positions in operations, supply chain management, marketing and sales leadership. At LEVL, Brent lives out his entrepreneurial interests in a fast-paced and innovative environment. Brent holds a BA from University of Puget Sound and a MBA from Seattle University.
Rebecca Bowman
Rebecca has 13 years of experience in customer service, sales support and operations at medical and biotech startups. As Operations Manager at LEVL, Rebecca manages suppliers, logistics and quality processes. She is also responsible for training and customer support. Rebecca’s passion for healthy living and love of the startup environment are a perfect fit for LEVL.
Courtney Witter
Courtney plays an essential role in marketing, branding, and communications at LEVL. She is responsible for creative direction, customer outreach and product marketing. Before joining LEVL, Courtney founded a graphic design business focused on branding and identity creation. Additionally, she launched a successful online retail store. Courtney’s experience as a business owner and her collaborative mindset bring an innovative approach to the LEVL team. Courtney’s eye for design has made her an invaluable part of the branding and customer experience. She loves to share her passion for healthy living through recipes and energetic workouts, which makes her perfectly positioned to build the LEVL brand.
Stephen Munson
Stephen is an information technology executive with over 20 years of experience transforming global corporate infrastructure, security and software platforms. In addition to founding a technology consulting business, he has held senior leadership roles with several top tier global outsourcing firms and has held overall relationship, delivery and growth responsibilities for multiple businesses, including a billion-dollar outsourcing contract. Stephen has significant experience delivering scalable technology solutions for corporations including creating a dynamic technology environment for LEVL.
Bob Christensen
Bob is a 40 year veteran of LEVL parent company, GM Nameplate, with experience in quality assurance, production and automation. Most recently, he served as Senior Automation Manager at GM Nameplate. In 2016, Bob joined LEVL as Product Engineering Manager responsible for hardware product development, product design and manufacturing. He is always striving for efficiency and quality improvement.
Dave Hammond
Dave is a regulatory expert in medical devices who directs the regulatory affairs and quality system activities at LEVL. He received his MS in Biomedical Regulatory Affairs from the University of Washington where he is now a lecturer and directs the clinical trial program for the School of Pharmacy’s BRAMS program. Dave has worked with biotechnology companies for nearly 20 years and is the principal consultant at his own practice where he focuses on regulatory issues associated with research, development and FDA requirements for biologics and medical devices. Dave provides advice to early stage and established biomedical product companies on regulatory issues across the product lifecycle, from bench top to clinical research, FDA pre-market requirements, labeling, and promotion and advertising. He has presented at several national and regional conferences on clinical research and regulatory topics and is the author of a number of articles in his field.


Joe Anderson, Ph.D.
Joe is one of a few breath science leaders in the world, bringing deep experience in pulmonary physiology and breath research science to the LEVL team. He has led the development of breath protocols, performed clinical trials, and structured our science and physiology goals at LEVL, taking the research he performs and helping us translate that into protocols. Prior to joining LEVL, he managed clinical research at a VC-funded company where he guided the development of a medical device through clinical and regulatory hurdles and on to commercialization. He is the owner of Anderson Bioscience and is an affiliate faculty member in the bioengineering department at the University of Washington, where he also obtained his Ph.D. in Chemical Engineering. He has published over 40 peer-reviewed publications. Joe’s strategic vision and deep expertise have been an immense driver in LEVL’s successes.
Richard Lindquist, MD
Richard Lindquist, MDADVISOR
Dr. Richard Lindquist is a board-certified Obesity Medicine and Family Medicine physician who graduated from the University of Washington and completed his residency at Bayfront Medical Center in Florida. Dr. Lindquist is Medical Program Director of Swedish Weight Loss Services in Seattle where he coordinates Medically Supervised Weight Loss programs for non surgical and surgical patients and provided direct patient care to overweight and obese patients. He is also Medical Director, Weight management, for Providence St. Joseph Health system in the Western U.S.

Dr. Lindquist is actively involved in state and national organizations and has earned numerous awards and recognitions for his work, including the Obesity Medicine Association’s “Bariatrician of the Year” (2013) for his contributions in advancing the field of bariatric medicine and the Society. He is a Board member of the American Board of Obesity Medicine, a Trustee for the American Society for Metabolic & Bariatric Surgery for the state of Washington, the Obesity Treatment Foundation Vice President, and is the WA State Representative of the Obesity Society and the Obesity Medicine Association for “Access to Care.”